Condensing complicated healthcare concepts into a simple, digestible form is a real challenge. Your message needs to reach and persuade the wider public, but you can only do that by ensuring the readers understand the ideas at the heart of your company's message.
Sometimes it can be difficult to do that from within your own industry. You become so engrossed in it that it's easy to forget not everybody understands the theories you're talking about. The terms. The definitions. That's perfectly normal.
Sometimes, you need external help to really capture your message and connect with your audience. An outside perspective that can simplify those concepts, make them understandable and then persuade the reader to take action. That's where we come in.
Our healthcare copywriters have worked with a number of companies over the years to ensure their message reaches a wider audience.
For Dundrum Clinic, a cosmetic clinic in Ireland, we wrote their website copy, social media posts and a series of informative blogs. The challenge was not only to explain the scientific theory behind cosmetic treatments, but also break the taboo surrounding them. The blogs we wrote are now some of the most-read pages on their website, giving their customers valuable insights and assurances about their treatments.
For Koa Health, a provider of corporate digital mental health support, we provided tips and advice on how individuals can stay on top of their mental health. We've also written similar healthcare content for the likes of Specsavers, FDB UK and Giselle Gerka; an independent skincare specialist.
We can work with your company to promote your healthcare product or service. We know how to translate your message to the wider public, and how to create messaging that builds trust in your brand. From website copywriting to blogging and email writing, we've got your covered.
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