educationcopywriting

Eye-catching copywriting for universities, business schools and other educational institutions.

I've written for some of the top universities and business schools in the world. My work has ranged from concise course descriptions to thought leadership pieces for industry publications.

My copy can boost your brand, drive student recruitment and help you get better value for money from your marketing budget.

Here are some of the services I offer, and the clients I've worked with.

Services

Student Profiles

Interviews with current students and alumni.

Student Guides

Easy-to-read explainers about university topics.

Course Descriptions

Engaging course descriptions for web and print.

In-Depth Articles

Long reads and deep dives into more complex topics.

Career Insights

Informed insights into potential career paths.

Thought Leadership

In-depth pieces on the higher education industry.

Portfolio

INSEAD

Student Profile

Interview with an MBA student at INSEAD Business School in France, which was published on the school website.

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QS

In-Depth Article

For QS Insights Magazine, I spoke to a range of education experts to learn about the future of online study.

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MBA.com

Student Guide

A guide to the GMAT entrance exam for MBA.com, containing insider tips for prospective business school students.

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Domestika

Course Description

A description for an online course on Domestika, which is one of the world's leading online education providers.

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University of Sheffield

Marketing Materials

One of a series of marketing materials for the University of Sheffield that would be used on their main campus.

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AACSB

Career Insights

A reported feature for the AACSB on how three business school graduates broke into the healthcare industry.

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The PIE

Thought Leadership

An industry-focused piece for The PIE about the issues facing university rankings and how they could be improved.

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Pricing

Here are some example prices for typical education content:

  • 100 word newsletter: £100
  • 300 word course description: £150
  • 500 word explainer: £200
  • 750 word alumni profile: £250
  • 1,200 word blog: £350
  • 1,500 word in-depth article: £450

My hourly rate is £45 and my day rate is £350.