This guide contains all you need to know about copywriting: what it is, what copywriters do, the benefits of good copywriting, examples of good copywriting, the different types of copywriter and what to look for when hiring one.
Whether you’re an individual hoping to break into the industry, a professional copywriter looking for some tips or a business thinking of hiring a copywriter, this guide is for you. This is the Big Bang Guide to Copywriting.
Cadence is arguably the most overlooked aspect of copywriting. But mastering it could transform the quality of your writing. Here’s all you need to know about cadence.
Don't know where to start with your tone of voice guidelines? Here are some examples from leading companies, and a guide to writing your own.
How can you tell if a piece of text was written by AI? It's not easy, but here are 6 tips to help you do it.
Struggling to write your website homepage? This 7-step guide will turn you from copywriting novice to web copy guru.
By thinking about what AI CAN'T do, you can produce unique content that people instantly recognise as human. Here's how to do it.
Your website is the shop window for your business, so it needs to be good. Here's how to write banging website copy that wins your business more business.
You might be pleasantly surprised to learn that ChatGPT doesn't feature amongst our list of (big) banging copywriting tools.
There are a lot of copywriting terms out there, and it can be confusing for a lot of people. Let's break them all down.
If you're looking for downloadable copywriting templates that'll help you launch a career in copywriting, you've come to the right place.
In this post, we’re going to examine how adidas, Starbucks and Coca-Cola use tone of voice to differentiate themselves from their competitors.
Want to write a blog but don't know where to start? Here's the beginners guide to writing a blog that actually gets read.
A brief guide to what UX copywriting means, the difference from UX writing, and how you can apply UX principles to any form of copywriting.
Here are 9 examples of bad copywriting, together with a little explanation of why it's so bad and how you can avoid it.
This downloadable brand tone of voice template contains everything you need to write a professional style guide for a business.
Will ChatGPT replace copywriting, or is it another false dawn for AI copywriters? Let's take a look.
These copywriting email templates will help you write eye-catching emails that convert clients and boost your bottom line.
This handy template includes all the information you need to include in a copywriting brief, saving you time and making the process more efficient for everyone.
The answer is 200 words. Or 434. Or maybe it's 75? Really it depends on the whos, whats and whys of your email.
Can't think of what to write about? Here are 20 safe, proven and effective ways to generate new blog topic ideas as a copywriter.
This is a downloadable freelance copywriter invoice template. And that's all there is to say about this blog.
Terms. Conditions. Contract. Template. Copywriters. What more do you need to know?
Nobody likes a film with a bad ending, and nor do they like a blog with a bad ending. Here are 8 ways to end your blog.
Cold emails are the devil's work. Still, if you're going to cold email someone, you might as well do it properly. Here are 10 tips for better cold email copywriting.
Produce accurate copywriting quotes in a matter of minutes with this handy copywriting quote template.
It's not as simple as more blogs = more search traffic.
This copywriter rate card template will help you quickly and easily share your copywriting rates with prospective new clients.
What is web copywriting? How does it differ to other types of copywriting? And what are the best practices for writing web content? It's all here in this blog.
There are at least 12 common copywriting mistakes out there, but we've ruthlessly cut our list to 11. Are you making any of these errors? WELL? ARE YOU?
We checked out two AI copywriting tools - Jasper and Nichesss - to find out if copywriting bots might replace us humans in the future. The results were…interesting.
This free copywriting proposal template is presented in a beautiful Google Slides file. You can easily customise it based on your own needs.
Writing simply and concisely is harder than it sounds. Here are some tips on how to cut the fat from your writing and get to the heart of what you're saying.
This copywriting portfolio template will make it easy for you to showcase your copywriting work to prospective new clients. It's also fully customisable.
Fancy pants literary devices aren’t just for fancy pants writers and poets. Writers of all shapes and sizes can use them too - and that includes you, copywriters! By learning a little bit more about some of these devices, and how you might apply them to your copywriting, you can really make your copy stand out from the crowd.
UX writing is one of the fastest-growing industries in the world, but what the hell is it? We try to define it, give some examples and compare it with copywriting for you.
If your content is not more useful, more valuable and more interesting than your competitor's content, it will never rank on page one of Google. Here's how to make sure it is.
From Italian tomatoes to Cold Turkey, here are 5 science-backed techniques to improve your productivity.
You'll find loads of email copywriting tips on the internet, but these are a little different. Here's how to write emails that people will open, read and take action on.
What are the differences between copywriting and content writing? How are they similar? Can you give me some examples of both? Yes, dear reader, yes we can.
What's the difference between a landing page and a website?
What are landing pages? How are they different to web pages? What are the benefits of a landing page? Can you help me write one? We answer ALL of these questions and more!
Struggling to nail your website copy? These website copywriting tips will help you distinguish yourselves from competitors and win you more business.
Here's a definition of content writing, some examples of it and some tips on how to improve your own content writing.
If you plonked a 1990 copywriter into 2023, they would probably struggle to be a successful copywriter. That's because the skill set of a copywriter has changed dramatically over the years. So in 2023, this is what makes a good copywriter.
We've unpacked brand tone of voice examples from Apple, IKEA, Nike, LIDL and Revolut so you can understand how they're used and why're they're so effective.
Here are our six top tips to make sure your landing page wins you more business.
In April 2021, Amazon made a subtle change to their messaging and company mission. Here are the interesting changes they made, and why they made them.
Whether you’re rewriting your website, penning a blog or sending an email to your customers, have a read of this checklist before you hit 'Publish.' It’ll help you write coherent, eye-catching and effective copy that wins you more business.
Cross your fingers and hope that these 13 copywriting tips bring you plenty of luck. In hindsight, 13 was a bad choice.
Whilst so there's no single easy way to improve your writing, here's are six ways you can start the process.
People talk a lot about tone of voice, but what does it actually mean? And how does it benefit your business? Let's break it down.
Say hello (to ChatGPT) and wave goodbye? We've gazed into our crystal ball and looked at 5 ways in which copywriting might change in 2023 and beyond.
If you're thinking of hiring a copywriter, learning what to include in a copywriting brief will save your company time and money. If you're a copywriter, this guide will also help you get the information you need to get started on any writing project.
Establishing a unique brand tone of voice can differentiate you from competitors, gain customer trust and grab people's attention. Here's how to capture yours through copywriting.
Whilst it is important for a copywriter to be adaptable enough to write in different styles and formats, some choose to classify themselves as a certain type of copywriter to appeal to a niche. Here are the main ones.
What does a copywriter do? Let's take a look at the range of responsibilities a modern copywriter would expect to have.
What is copywriting? Why is it called copywriting? Let's take a look.
Scrolling through your newsfeed, walking down the high street, scanning supermarket shelves, commuting to work, reading the newspaper, messaging your friends, sending emails. For almost every second of every day we’re exposed to written communication.
.png){kind=spacer}