A copywriting proposal template sets out what you're going to do, how you're going to do it, and when you're going to do it. It's a vital part of any copywriting project, because it takes the details set out in a copywriting brief and brings them to life.
A great copywriting proposal could be the difference between losing and landing your next big client. We're firstly going to run through what to include in a copywriting proposal. If you would prefer to go straight to the copywriting proposal template, scroll to the bottom of the blog.
What to include in a copywriting proposal
Information about you (the copywriter)
In this section, you should briefly explain a little more about yourself. Write a few paragraphs about the work that you do and your philosophy as a copywriter. You might also want to include a couple of examples of your previous work.
Information about the client
Next, show that you understand the client and what they're all about. State what they do and why they do it. This section is all about demonstrating you have done your research and understand the client.
The project details and deliverables
Now it's time to clearly explain what the project entails. Here, you should state what the client is looking for from the project. For example, let's say the client wants you to create a new tone of voice and rewrite their website. State exactly how many web pages you need to write, what you will include in a tone of voice document and why you're doing it. The deliverables section should be in the form of a table, with the specific deliverables of the project broken down into separate steps.
Process and timescales
So far you've explained what the project looks like. Now it's time to say how you're doing to do it. Write a step-by-step guide of what you're going to do in the project. For example, you might start with preliminary research and interviews. Then you'll put together a first draft of the new tone of voice based on your research. Say how long each step will take, and be as specific as possible.
Case studies
Add some proof to your proposal with some relevant case studies. If you've already done a similar project for a different client, explain the challenge you faced and how you solved it for the client. This gives some extra confidence to the client that you know what you're doing and have proven results.
Pricing and next steps
Now for the money! Break down the project into different steps, and state how much you'll charge for each part of it. Then explain the next steps. Include an email address if the client has any questions. Say what they need to do if they want to go ahead with your proposal. Make it as easy as possible for the client to say 'yes', and you've got a great chance of landing that dream client.
Your free copywriting proposal template
Your free copywriting proposal template brings together all of these elements into a beautiful Google Slides presentation. To edit the file, you'll have to make a copy of it first.
It's part of our big pack of 50+ downloadable copywriting templates, which you can grab for yourself by clicking the button below.
.png){kind=spacer}